to respond to your inquiry and to schedule, confirm, remind you about, reschedule, and conduct consultations;

to process event seat reservations, manage capacity, confirm your seat, send event details, reminders, and updates, and tailor event content to the experience level of attendees;

to evaluate whether coaching is a fit and to prepare for consultations;

to provide, administer, and improve coaching, workshops, and events, and to keep records of sessions;

to invoice and collect payment from clients and to maintain business and tax records;

to send you information about our coaching, workshops, events, videos, and other content that we think will interest you, subject to your right to opt out (see Section 15);

to send administrative notices, such as changes to our Terms and Conditions or this Policy;

to operate, secure, analyze, and improve the Site, including understanding which content is useful and where visitors come from;

to display testimonials with your permission;

to comply with legal obligations, respond to lawful requests, enforce our Terms and Conditions, and protect our rights, property, and safety and those of others;

to detect, prevent, and address fraud, abuse, security incidents, and technical problems;

in connection with a sale, merger, or reorganization of our business (see Section 16); and

for any other purpose we describe at the time we collect the information, or with your consent.